Facebook is an online staple. I haven’t met anyone that hasn’t had a Facebook account at some point. Okay, maybe i have met two or three now that I think about it, but mostly everyone has had one. It’s amazing for sharing your life, your travels, family photos and more. Is that all? I’m going to cut to the point here and say that Facebook has become so much more, it can be a necessary portion of your business. So, is Facebook a waste of time, a business necessity, or both?
The Relationship of Business and Social Media
If you have a small business, you want clients. That’s just a given right? But how will they come to you, if they don’t know you… If they can’t relate to you… If they can’t brag about you? Chances are they won’t.
You would have to be a real guru to get people to flock to your business without an online presence. I’m not saying it’s impossible, just more difficult. In the world of social media, businesses are able to get people begging to use their products, or buy from them.
By creating a Facebook, you’re essentially entering yourself into the world of networking for your business. If you have a physical storefront and you’re looking for a way to get in touch with other businesses in your area, this is your gate. If you want to build yourself a brand, and have people from all over the world lining up to give you their money, this is your platform. In short, Facebook can be very effective for business.
Facebook and Your Social Life
If you’re like me, you have family and friends everywhere. I’ve moved a lot, my family moves a lot, and I like to make friends everywhere I go. Social media is an excellent way to keep in touch to those where there’s some space between us. It can be so nice. I’ve been able to see pictures of my friend’s new babies, school pictures, family pictures, and in turn, I’ve been able to share mine.
It’s easy to see that as far as keeping in contact with the people you love, Facebook can be an amazing portal. I think most of us thought it might fade away like MySpace. But nope, it stayed and it stays strong, even after some issues with privacy were addressed. Many people still use it, and on a daily basis. Sure people have made Instagram a popular choice (we’ll get more into the uses of Instagram later), but Instagram and Facebook are very friendly with each other, for the user I mean.
Facebook groups have grown in popularity. I happen to be apart of some great ones for business owners, and even a group for bloggers. If the group is active enough, you can learn a lot from the other group members. On top of that, you can network like crazy!
Groups are the perfect place to arrange collaborations, or even get clients. These friendships may start within the group, but you can end up adding each other, arranging a meetup, and creating a very real business friendship. Never underestimate the power to networking for your business.
Can You Waste Precious Time On Facebook?
I’ll just get this out there quickly, the answer is a resounding YES! I’ll repeat this again. YES, you can waste precious time on Facebook! Repeat this to yourself, write it on a note and keep it by your computer, invest in a productivity timer.
Here are a few ways you can be wasting time on Facebook:
Taking Useless Quizzes
We’ve all been there. Which Friends character are you? Can you answer all these Disney questions? What popular cheese based dish are you? (Okay, I made that last one up) But my point stands. These quizzes are useless time-eaters. You do not need to take them, so don’t.
Being A Facebook Stalker
So your old crush is getting married, or your ex best friend is living their best life. It doesn’t matter as much as you think it does. I’m going to get a little “tough love” here. If you’re battling some sort of jealousy, investigating someone else’s life is only going to make you feel worse.
If it’s possibly the opposite, where you may be intrigued that someone who wronged you is doing worse than you, it’s poison. It may make you feel slightly okay for a moment, but it will not last.
It’s a waste of your time to compare yourself to others. Never forget that social media is essentially a highlight reel. Move forward with your own life, and remember that you choose how you’ll spend your time.
Being the Facebook Storyteller
Do you ever find that you are using Facebook as a platform for your daily grievances? Or that maybe you’ve gotten used to sharing every single thing that happens to you through long-winded status updates and selfies?
Why not change it up and ask yourself a few questions first. #1 Who am I writing this for and who will benefit? #2 What am I hoping to accomplish by posting this? And #3 Why this particular story, is it that important to me? If you can shy away from the constant storytelling, you can direct that time towards something more constructive.
Bonus Tip: Ask yourself the same questions before you share a video.
Let’s Revisit: Is Facebook A Waste of Time?
Yes and no. With the right energy and determination, Facebook can skyrocket your business, keep you close to those you love, and help you make friends that will support and up build you. But with no direction, it can eat away at the time you can use toward accomplishing great things.
Can it be considered a guilty pleasure? Sure. And if you feel like you want to take a quiz to find out what sort of potato you are, be my guest. Life is all about balance, and you can still do amazing things, even with the occasional Facebook break. Just remember that your success is up to you, and when you make the most of your time, amazing things can happen.